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Kardinal

Kardinal is an award-winning Southeast Asian leader in alternative nicotine products.
Webflow
Built from scratch
Industry
Vape
Date
May 2025
Services
Web design
Website
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PROBLEM
Kardinal's previous website featured an outdated design that did not effectively capture visitor attention or reflect the brand's positioning as a modern leader in alternative nicotine products. An unappealing or old-fashioned design could have led to a poor first impression and a higher bounce rate.
SOLUTION
FlowCreates implemented a modern, visually appealing, and responsive web design. This new design would align with Kardinal's brand identity, enhance user engagement, and ensure the site looks professional and functions seamlessly across all devices (desktops, tablets, and mobiles).
PROBLEM
The previous Kardinal website suffered from confusing navigation, making it difficult for users to find information about products, company details, or support. Poor site structure and usability could lead to user frustration and quick departures from the site, negatively impacting potential customer engagement and conversions.
SOLUTION
FlowCreates streamlined the website's navigation and information architecture. This involved creating a more intuitive and user-friendly interface, clear calls-to-action, and a logical flow of information. The goal was to improve the overall user experience, enabling visitors to easily access the information they need, thereby retaining them on the site longer and guiding them towards desired actions.
PROBLEM
Kardinal was using an old and cumbersome Content Management System that made it difficult for their team to update website content, publish news, or manage product information efficiently. This could lead to outdated information on the site and an inability to react quickly to market changes or communication needs.
SOLUTION
FlowCreates upgraded Kardinal to Webflow, a more robust and user-friendly CMS. This empowered the Kardinal team to manage and update their website content easily without requiring extensive technical knowledge. An improved CMS allows for timely updates, better content strategy execution, and overall more dynamic and current website.

How We've Helped Our Clients Succeed With Web Design

HIGHLIGHT

Modern Identity

The redesigned Kardinal website is a powerful reflection of the brand's renewed distinct identity and values. It consistently communicates Kardinal's commitment to innovation, responsibility, and precision engineering through a cohesive visual language, clear messaging, and a professional, modern aesthetic.

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HIGHLIGHT

International Adaptability

Kardinal operates globally, with a presence in countries such as Indonesia, Korea, and the United Arab Emirates. To effectively serve these diverse audiences, FlowCreates designed Kardinal's website to dynamically display region-specific versions using Webflow localisation, catering to the unique needs of international visitors.

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Case Study

FlowCreates used Webflow to build Kardinal a new website that looks great and works smoothly for their many customers around the world. This helped Kardinal to have a site that's easy to use in different countries. Now, more people can discover Kardinal online, helping the brand become better known globally.

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