Mutant

Mutant Communications is an award-winning PR agency with a strong presence across Southeast Asia known for its bold, no-fluff approach to PR, branding, and social media campaigns.

Webflow

Built from scratch

Industry

Public Relations

Date

Aug 2025

Services

Web design

Website

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PROBLEM

Mutant’s previous site struggled to communicate the agency’s full spectrum of expertise, PR, branding, content, digital marketing, and crisis management, leaving potential clients unclear on its capabilities.

SOLUTION

FlowCreates restructured the website’s information architecture, ensuring services, industries, insights, and case studies are easily discoverable.

PROBLEM

The navigation and information flow did not reflect Mutant’s regional expertise across Singapore, Malaysia, Thailand, Indonesia, and the Philippines because it was difficult for Mutant's team to manage the content with WordPress

SOLUTION

FlowCreates migrated Mutant's website to Webflow. We personalized an easy-to-use CMS that Mutan's team can easily use to update content and customize the content in each country.

PROBLEM

Case studies and insights were under-utilised, making it difficult to demonstrate the depth of Mutant’s experience and client success stories.

SOLUTION

Dedicated case study and insight templates were created to highlight Mutant’s work across industries, integrating results, testimonials, and key visuals.

How We've Helped Our Clients Succeed With Web Design

HIGHLIGHT

Bold Identity & Brand Positioning

The site embodies Mutant’s confident voice and approach, immediately setting them apart from traditional PR agencies. The new website is bold while reflecting Mutant's premium brand. When visitors land on the new Mutant website, they will immediately know that this is Mutant.

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HIGHLIGHT

Clearer Service and Expertise Showcase

Visitors can now quickly explore PR, branding, content, digital marketing, and crisis management offerings. With the new website, Mutant is able to get more enquiries and opportunities. The subtle and engaging animations encourage visitors to go through many pages without being distracted. This increases interactions between the visitors and the new website.

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Case Study

FlowCreates delivered a custom Webflow site with a clear content structure, refined design system, and intuitive CMS. The result is a brand new modernwebsite that highlights Mutant's strengths, showcases its services and regional impact, and drives more lead generation.

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Our passion is to create stunning, user-centric websites that not only captivate but also drive results. We aim to empower businesses in Malaysia and beyond with exceptional web design, elevating their digital presence for greater success.

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