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Kardinal

Kardinal

Kardinal is an award-winning Southeast Asian leader in alternative nicotine products. We rebuilt its site from scratch on Webflow, and monthly visitors grew from 100+ to 2,000+.

Sector
Consumer brand
Launched
May 2025
Services
Web design

The result

A category leader whose website now draws 2,000+ visitors a month, up from 100+.

The brief

A category leader in alternative nicotine on an outdated WordPress site with confusing navigation and a CMS that slowed every update.

Our approach

Built from scratch on Webflow over 12 weeks, with complex custom visuals, clearer navigation and content moved over from WordPress.

The outcome

100+ keywords on Google page one. Monthly visitors grew from 100+ to 2,000+, with the team publishing on its own.

Before and after

Kardinal Stick became Kardinal, with one wordmark and one brand colour.

The new kardinal.com homepage on Webflow: the Kardinal wordmark in red and the Lumina 2 product hero on a red backgroundThe old kardinalstick.com homepage: a monogram logo, a shop-first menu, a free shipping bar and the Lumina product hero
Before

The site ran on kardinalstick.com, with a monogram logo, a shop-first menu and a free-shipping bar above the product hero.

After

The site moved to kardinal.com, with the Kardinal wordmark in the brand red, a product-first menu and a store locator.

Before: kardinalstick.com homepage, January 2024 (Wayback Machine; age check closed). After: kardinal.com homepage, October 2026.

Highlight 01

A site that looks like the category leader

Highlight 02

Built for the Indonesian market

Live site

See the build for yourself

Visit site ↗

Read the full story

The background, the process and the decisions behind the build.

Kardinal is an award-winning Southeast Asian leader in alternative nicotine products. Its WordPress site did not match that position. The design was outdated, the navigation confused visitors looking for products or company information, and the CMS made every update slow. The site drew only around 100 visitors a month.

We built a new site from scratch on Webflow over 12 weeks, the time the complex custom visuals called for. Content moved over from WordPress, and the structure was rebuilt so visitors reach products and company details quickly. The team now publishes without developer help. More than 100 keywords reach Google page one, and monthly unique visitors have grown from 100+ to 2,000+.

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