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Kardinal
Kardinal is an award-winning Southeast Asian leader in alternative nicotine products. We rebuilt its site from scratch on Webflow, and monthly visitors grew from 100+ to 2,000+.
The result
A category leader whose website now draws 2,000+ visitors a month, up from 100+.
The brief
A category leader in alternative nicotine on an outdated WordPress site with confusing navigation and a CMS that slowed every update.
Our approach
Built from scratch on Webflow over 12 weeks, with complex custom visuals, clearer navigation and content moved over from WordPress.
The outcome
100+ keywords on Google page one. Monthly visitors grew from 100+ to 2,000+, with the team publishing on its own.
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A site that looks like the category leader
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Built for the Indonesian market
Read the full story
The background, the process and the decisions behind the build.
Read the full story
The background, the process and the decisions behind the build.
Kardinal is an award-winning Southeast Asian leader in alternative nicotine products. Its WordPress site did not match that position. The design was outdated, the navigation confused visitors looking for products or company information, and the CMS made every update slow. The site drew only around 100 visitors a month.
We built a new site from scratch on Webflow over 12 weeks, the time the complex custom visuals called for. Content moved over from WordPress, and the structure was rebuilt so visitors reach products and company details quickly. The team now publishes without developer help. More than 100 keywords reach Google page one, and monthly unique visitors have grown from 100+ to 2,000+.
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