After the raise
The announcement sends investors, candidates and enterprise buyers to your website in the same week. Most of them land on a site built for the company you were before the round. We rebuild it on Webflow so it matches the company they just read about.
Who checks
Four groups look at the site in the weeks after a raise. Each one is making a decision about you.
Before the first call
Investors in your next round look at the site before the first call. It shows how the company presents itself when the founders are not in the room.
Before they accept an offer
Senior hires compare offers. They check the website to judge whether the company is built to last.
Before the shortlist
Procurement teams check the website before they shortlist a supplier. A site that looks smaller than the company makes their internal case harder.
The week you announce
Journalists covering the round link to your homepage. In the week of the announcement, that link brings in a spike of first-time visitors.
Before the round
Visitors can’t tell when the site was built. They assume it is current.
The homepage tells the story you pitched at seed, not the one you raised on.
The team page shows the founders and three early hires, or no team at all.
No investors named, no press, no proof of traction.
The careers link goes to a job board, or there isn’t one.
A template or no-code build chosen for speed, so the site looks like every other startup’s.
What changes
Positioning
The round usually funds a sharper story, such as a new market, a bigger customer or a new product line. The first screen has to tell that story.
Team
Leadership and advisers with roles and backgrounds. We build it as a CMS collection so your team can add a hire without a developer.
Press
Announcements and coverage fed from the CMS, with a media kit journalists can download.
Careers
Open roles come from the CMS or your applicant tracking system, next to the reasons a candidate should join.
Investor credibility
Named investors, leadership and governance details that hold up when a partner at the next fund checks.
Timing
Every week the old site stays up, more of the people you raised the round to reach see it.
The window
A full build takes about 8 weeks. Gobi Partners’ site took 8. Start within a month of the announcement and the new site is live before the quarter ends.
Weeks 1 to 3
Press coverage, investor updates and LinkedIn posts send people to the site in the first few weeks.
First quarter
Most rounds are raised to hire, and candidates check the site before they reply to a recruiter.
Proof
20+
Keywords on Google page one for Gobi Partners
Gobi Partners
How it works
Most builds take 6 to 12 weeks. You talk to the people doing the work at every stage.
01
What the round changed, and who now needs to trust the site.
02
Structure, key messages and proof mapped to each page before design starts.
03
Custom design, built on Webflow staging while your current site stays live.
04
We train your team to add hires, press and roles themselves.
FAQ
We raised a seed round. Is this for us?
We work best with companies past product-market fit that have revenue and a growing team. If the site still has to prove the product exists, it’s too early.
Can the current site stay live during the rebuild?
Yes. We build on a staging domain and switch over at launch.
Can our team add hires, press and job openings?
Yes. Each one is a CMS collection your team edits in Webflow.
We announce in six weeks. Can it be ready?
Put the date in the waiting list form. If the timeline would force cuts to strategy or quality, we’ll tell you before we start.
How is it priced?
We scope every project after a discovery call. Join the waiting list and we’ll be in touch.
We take on about ten projects a year. Join the waiting list, tell us when you announced, and we’ll be in touch to scope it.
Join the waiting list
