A 25-point checklist for law, accounting, consulting and finance firms. Score your own site in 15 minutes and see where it's losing enquiries.
Each check is a yes or no. Score one point for each yes, then see which area is costing you the most.
Can a prospect tell what your firm does, who it serves and why it's credible before they scroll?
The homepage headline says what the firm does and who it serves.
Named clients, results, credentials and real partner bios. A claim without evidence scores zero.
Every partner or senior person has a real photo and a bio with specific experience.
Swap in a competitor's logo. If nobody would notice, the site isn't making the case for your firm.
With the logo covered, the homepage could not belong to a competitor.
Load time, layout on a phone and forms that work. A slow page loses the enquiry before anyone reads it.
The homepage loads in under 2.5 seconds on a phone on mobile data.
One clear next step on every page, a short form and a stated response time.
The site says how soon you reply to an enquiry.
Count your yeses out of 25. Each band comes with a next step.
Prospects are likely choosing other firms before you hear from them. Start with the area where you scored lowest.
The gaps are costing enquiries. Fix the lowest-scoring area first.
Fix what's left and re-check once a year.
Fill in the form and the PDF downloads on this page. It takes about 15 minutes to score your site.
Website enquiries at CTS Lawyers, after 35 years with none.
Monthly visitors at Kardinal, from about 100 to more than 2,000.
Scored under 15? Join the waiting list and we'll review your site on a discovery call.
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