Free tool

Write your website brief in 10 minutes

Answer nine questions about your firm, your clients and what the site has to do. You get a one-page brief and a list of the gaps to close before a project starts.

The brief builder needs JavaScript. If it doesn't load, email general@flowcreates.com and we'll send the questions.

Full brief

Get your one-page brief

Tell us who you are and the full brief opens on this page.

  • Every answer organised on one page
  • Each gap explained, with what to do about it
  • A print-ready version to share with your partners

Use it to brief any agency. Your answers are already saved, so this takes 30 seconds.

Your role

We use your details and answers only to follow up on this brief. See our Privacy Policy.

Your website brief

Print it or save it as a PDF to share with your partners.

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FAQ

How the brief works

Who is this for?

Founders and marketing managers at professional services and finance firms planning a new website or a revamp. The questions are the ones we ask in a discovery call, so the brief works with any agency, not only us.

What counts as a gap?

An open answer that would weaken a website project: no clear problem, no trigger, no single decision-maker, a live date too close for proper strategy work, or no definition of what standing out means. Each gap in your brief comes with what to do about it.

Why don't you ask about budget?

Budget depends on scope, and scope depends on the answers here. We agree scope in a discovery call first, then quote.

Do you store my answers?

Your answers stay in this browser while you work, so you can come back to them. We only receive them if you ask for the full brief, and we use them only to follow up on it.

What happens after I get the brief?

Share it with your partners and use it to brief the agency you choose. If you want us to build the site, join the website waiting list. We already have your brief, so the first call starts from it.

Want the brief turned into a website?

We build on Webflow for professional services firms, so prospects trust you before the first meeting. We take on about ten projects a year.

Join the waiting list